why are blogs important for search engine optimization?

blogs are an easy and free way to keep your customers informed and drive more traffic to your main site. the top two blogging platforms, WordPress and Blogger, are owned by the largest search engines, Bing and Google.  So when customers use search engines, blogs are shown over other sites and are presented directly to your customers.  

updated blogs in general are also favored by search engines, which try to present users with the most fresh and relevant content available.  continuing to post on your blog will keep them prioritized and with more content posted and keywords available, search engines are better able to connect interested users with your site.