why is it important to have links from social media back to my main site?

social media is the #1 location to engage with consumers and having links from your social media accounts back to your main site is incredibly important when gaining new customers.  while your social media pages give customers valuable information, your main site presents them with your most important messages and will prevent other distracting ads or pages.  once on your main site, customers are then able to learn more, create an account, place an order and respond to your "call for action."