why is search engine optimization (SEO) important?

search Engine Optimization (SEO) increases the amount of visitors to your webpage by being placed higher on search results pages for browsers like Google, Bing, or Yahoo.  SEO is done by using specific keywords or phrases to help search engines connect interested customers with your site.  a site that is higher on a search results page is guaranteed more visits than a lower result, and unlike paid search ads, SEO is completely free.