the 4 s's of online marketing

see – you need people to SEE you in all the places they are -> you need to be in as many places as possible

stop – get people to STOP and read your message -> make you message title interesting or useful

stay – drive people to your best marketing tool, your website, so they STAY and learn more about you and how you can help them -> add link to all of you posts that links back to your website

start – get people to START a conversation with you so you can help them directly -> when they are ready to talk, make it easy for them to call, message or email you