consultant
why: consultants are either doing billable work or searching their next billable client - marketing automation makes it easier to do both simultaneously
benefits: increased visibility to billable clients, greater public awareness, more billable hours and earnings
how: communicate often, position yourself as an expert in your field by regularly providing helpful information
effort:
- post helpful opinions, information or new info, twice a week, MarketFor.me will automate the rest of your marketing
- for every potential or current client you meet, ask to add them to your email list - they will be given the option to unsubscribe if they no longer want it
- regularly promote the fact that you are on multiple social networks
who: small consulting firms, independent consultants/experts