professional

why: as an independent professional, or an employee of a larger firm, you need to individually represent your own abilities and expertise - customers want to know more about the specific individual they are hiring and having a complete online presence allows you to stand out and helps to build successful, long-term relationships

benefits: more billable hours, higher billable rates, more loyal and trusting customers, increased career opportunities 

how: present yourself as an expert in your field by providing detailed information about your abilities and work experience

effort:

1. post once a week, MarketFor.me will automate the rest of your marketing
2. for every potential or current customers you meet, ask to add them to your email list - they will be given the option to unsubscribe if they no longer want it
3. regularly promote the fact that you are on multiple social networks

who: lawyers, realtors, doctors, accountants, engineers, dentists, etc.